The George Street branch of McDonald’s has re-opened after a redesign which the people behind the big golden arches say “promises to deliver a better customer experience for all”. What they probably mean is that fast food is about to get even faster.
McDonald’s calls its revamp programme “Convenience of the Future”, and at the busy George Street branch that now includes a dedicated courier waiting area, reflecting the increase in online and takeaway orders.
McDonald’s say that the “new restaurant layout with the latest technology…” will “create a more seamless and enjoyable experience for customers”. Faster, faster food.
It sounds as if someone at McD’s HQ swallowed an AI-enhanced dictionary, rather than a Big Mac, when they regurgitated this word soup: “While the traditional walk-in remains core to how customers order, the redesign of McDonald’s kitchens and dining areas as part of Convenience of the Future will better integrate digital sales channels, the McDonald’s App and make smarter use of internal space to enhance the dine-in experience.”
So here’s hoping you enjoy your enhanced dine-in experience.
The biggest difference customers will notice is the removal of the front counters, offering, according to McDonald’s “a more efficient way to order and will leave customers with more space to enjoy their meal”. Or faster fast food.
More space has also been set aside also for staff to “create a more relaxing and comfortable space for them to take a well-deserved break”.
The franchisee who runs the McDonald’s George Street branch, together with another 10 outlets in south London, is Ian Stephenson.
He said: “I’m proud to reinvest in our East Croydon restaurant – especially as McDonald’s celebrates its 50th anniversary in the UK this year!
“The dining area is more contemporary, leading to a better experience for everyone. It’s exciting to see the fresh new look and feel of our East Croydon restaurant and I’m confident the changes will not only benefit our customers but also our staff as they will help make their jobs a little easier.”
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